The purpose of this advertisement series is to showcase the 55th year of Calvin Klein and connect back to the company's routes using the original #MyCalvins. The opportunity we see in this is how beneficial advertising is when creating additional awareness on topics that need the attention of large audiences to create change, this has been seen before through previous Calvin Klein Pride campaigns and we are looking to bring this into the future of advertisement through looking at the sustainability of Calvin Klein and bringing awareness to how pro-active the company has progressed over the years and ad emphasises on the changes in specific.
The deliverables are compatible across a range of social media platforms. The output from this project will contain:
A campaign video
3 campaign image panels
Social media story post
Social Media Carousel post
The target audience for the campaign is the loyal pre-existing customers of the brand as well as future customers who have an interest in sustainable clothing and care about the conditions and materials that go into the manufacturing process of these items.
Test shots and Ideation
To ensure I could capture images of a higher quality we conducted the shoots in the facilities provided at the University. I used a Canon EOS 1500D DSLR Camera and an iPhone 15pro Max to capture these images. Using an iPhone allows me to make quick adjustments to the image to see if I need to change aspects like lighting, reflection, defusing etc.
OUTPUTS
